Smartphone-dependent or early-adopters of leading technology

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development - Smart Insights

The mobile statistics that the team at Smart Insights curate in the regular updates to this article include:

  • Ownership of smartphone vs Desktop

  • Mobile vs desktop media and website use

  • Mobile advertising response

  • Smartphone vs Tablet vs Desktop conversion rates

Well, we're now past the mobile Tipping Point as this report from comScore shows. So it's no longer a case of asking whether mobile marketing important, we know it is! It's now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.

 

Is it accurate to say that people who use smartphones for their primary access to the Internet are in the digital divide?

Smartphone use for primary access to the Internet surpassed PC and laptop in 2013 - 

Here's some fresh analysis from Pew on the role smartphones play in closing the digital divide. Yes, they help, but with limits. And, importantly, the smartphone-dependent participate in what I call a "workaround ecosystem" to get access outside their (often) data-capped smartphone plans to carry out bandwidth intensive tasks. Anchor institutions such as libraries and schools are the main elements in this "workaround ecosystem." - John Horrigan

Why technology alone can't lift people out of poverty - Deseret News, October 3, 2016

“You have to have the internet to find a job, it’s the key,” Bakhtiary said. “You won’t find a job without it, or you’d have to be very lucky.”

“If they’re relying on a phone for (job-related) research, they’re more likely to struggle uploading documents and searching because often job ads and sites aren’t optimized for the small screen,” Horrigan said. “They may also have to curtail their activity to avoid extra charges and data caps, so a smartphone is useful for closing the digital divide on one hand, but it has its limits.”

“If we want to close the digital divide, we have to meet people where they are,” Lindsey said. “We need to do a better job letting people know there are opportunities in technology fields that don’t require a master’s in computer science.”

 

Maybe those who have been smartphone-dependent due to financial conditions are actually early-adopters of the mobile technology future:

 

5 Customer Segments of Technology Adoption

 

 

Best Practices:

Hong Kong Office of the Government Chief Information Officer - Digital Inclusion Mobile Apps

Tinder Foundation - Digital Inclusion: Mobile Apps and Platforms Core to Adult Learning

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